A new alliance has launched today (Thursday 8 May) to support theatres just like us in towns and smaller cities with the challenges that we currently face. The Local Theatre Touring Alliance (LTTA) is a new collaborative initiative that brings together theatres, producers, policymakers, and funders to respond to mounting pressures on local venues, including rising costs, skills shortages, ageing infrastructure, and a shrinking pool of high-quality touring productions.

The first job will be to hold a national survey of venue managers, aiming to build a clear picture of the main issues so that practical solutions can be identified.

LTTA is led by lots of organisations that have been meeting online and in person since November 2024. One of the people at the forefront of the initiative is our own Executive Director, Katie Town who says...

"Mid-scale venues are facing unprecedented challenges, but there is also huge potential if we work collaboratively. The survey is a critical first step in gathering the honest insights we need to develop new touring models and advocacy strategies that genuinely work for our towns and smaller cities."

Venue managers from all towns and smaller cities across the UK are encouraged to participate in the survey. There is no cost to sign-up to the Alliance. All venues, producers, policymakers, funders, and sector organisations that share the LTTA’s values are also welcome to register as supporters.

Find out more and take part at https://localtheatretouringalliance.com/